She Opticals is a service oriented project that aims to set up full-fledged optical outlets inside the Government Medical Colleges, General Hospitals and Taluk Hospitals across the state of Kerala. The proposal comes under the Government Sector that looks to empowering the women of the state and lies under the section of KSWDC (The Kerala State Women's Development Corporation Ltd). The project has been branded as “She Opticals” and the entrepreneurship will be owned by women. KSWDC will provide all support for the entrepreneurs through a consultant company who are partners in the project and selected by inviting expression of interest.

The project aims to provide good quality eye wear at the lowest possible rates with special discounts to women/girl customers. Even though the outlets are inside the hospitals, the brand is expected to provide service to the general public and would encourage sales from outside the hospitals.

All women above 50 years, coming under BPL category will be provided with reading glass, free of cost, from “She Opticals” outlets and an additional discount of 25% on MRP will be provided to all female customers at the “She Opticals” outlets.